https://wisemix.pt/home daily 1.0 2020-06-22 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee7757f5333dc2813b84a1c/1592227200101/wisemix+logo+2.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59d419e29f74564101768a2e/1507074606682/wisemix.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59cae4b13e00bed53922cb99/1592835619242/CS-Secil.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59d41bff59cc68ea4065c51d/1507074609739/CS-Refine.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59caf68bbce176e0b5da2efb/1506512421607/CS-wisemix2.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59d41ab1d55b413fcb57d2c5/1515855950539/CS-TheNavigator.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59cae1d2b7411c3f40a5f776/1515855950539/CS-SonaeSierra.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59d41b7818b27d85ca1ecade/1515855950545/CS-Triland.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/5a5a1fa4e4966bd4a517aa25/1515855950554/CS-PeraManca.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59caf5b5b7411c70275662e7/1506473539951/CS-wisemix2.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59cae67103596ed84e15c5b9/1506469925098/CS-wisemix.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59cad7e2a8b2b033823fa335/1506465802059/CS-Secil.png Home https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/59caae3e8dd0416d3e1e7d04/59cad6a36f4ca3f169d7a4c5/1506465484057/CS-Secil.png Home https://wisemix.pt/abstract daily 0.75 2018-07-14 https://wisemix.pt/abstract/2018/7/4/financial-brand-valuation-a-semiotic-approach-to-link-marketing-and-finance monthly 0.5 2018-07-04 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b3d3bb06d2a7346fad880d3/1530739638489/ Abstracts - BLOG - Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b3d3ab470a6ad4a138bce04/1530739392717/Screen+Shot+2018-07-04+at+22.22.36.png Abstracts - BLOG - Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance Fig. 2 McDonald's associations: (a) Aaker (1991, 64) with adaptions in blue and (b) results from an inquiry into a convenience sample of 133 people, performed in Brazil and Portugal, in 2016. https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b3d3a5b562fa782f9ec05bb/1530739300430/Screen+Shot+2018-07-04+at+22.21.10.png Abstracts - BLOG - Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance Fig. 1 The semiotic brand triangle and the issue of financial valuation (Lencastre and Côrte- Real 2010, adaptation) https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b3d3b2a88251b5631b592a2/1530739502673/ Abstracts - BLOG - Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b3d3b36575d1fd7a4791cc8/1530739516532/ Abstracts - BLOG - Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance Fig. 3 McDonald’s response matrix of preference and use, with information on "trademark influence" (ΔTM) and "risk influence" (Mβ) (Tables A1 and A2 from Appendix 1) https://wisemix.pt/media1 daily 0.75 2020-06-16 https://wisemix.pt/media1/2017/10/09/espanha-e-catalunha monthly 0.5 2017-10-15 https://wisemix.pt/media1/2018/7/14/jornal-econmico monthly 0.5 2018-07-31 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b60d47b2b6a28f08be6e2a6/1533072514316/Screen%2BShot%2B2018-07-13%2Bat%2B00.12.32.png Media - BLOG - Jornal Económico TV: Wisemix fala da marca de Cristiano Ronaldo Pedro Veloso no Programa do Jogo Económico https://wisemix.pt/media1/2018/8/4/como-avaliar-uma-marca-a-wisemix-responde monthly 0.5 2020-06-16 https://wisemix.pt/media1/2018/8/5/imagens-de-marca-entrevista-wisemix monthly 0.5 2018-08-07 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b67363370a6adef3b0b386a/1533490854904/Screen+Shot+2018-08-03+at+15.42.55.png Media - BLOG - Imagens de Marca entrevista Wisemix https://wisemix.pt/media1/2018/8/7/pedro-monteiro-partner-da-wisemix monthly 0.5 2018-08-07 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b6981f403ce6404fb789ee0/1533641215683/Screen+Shot+2018-08-07+at+12.25.11.png Media - BLOG - Pedro Monteiro, Partner da Wisemix https://wisemix.pt/media1/2018/9/29/a-avaliao-das-marcas-como-ferramenta-para-medir-o-roi-em-publicidade monthly 0.5 2018-09-29 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5baf3a06ec212d3369994775/1538210384783/Screen+Shot+2018-09-29+at+09.18.50.png Media - BLOG - A Avaliação das Marcas como ferramenta para medir o ROI em publicidade https://wisemix.pt/media1/2018/10/20/palestra-sobre-avaliao-de-marcas-em-moambique monthly 0.5 2018-10-21 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5bccae7ae79c7058b981d77c/1540140669517/IMG_4434.jpg Media - BLOG - Palestra sobre Avaliação de Marcas em Maputo https://wisemix.pt/media1/2018/10/25/o-futuro-das-marcas-discutido-em-moambique monthly 0.5 2018-10-25 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5bd1f27b1905f419785d03b0/1540485758725/Foto+BCI+Palestra.jpg Media - BLOG - O futuro das marcas discutido em Moçambique Obrigado BCI e Superbrands Moçambique por todo o apoio à realização da palestra. https://wisemix.pt/media1/2018/10/26/agradecimento-da-superbrands-moambique monthly 0.5 2018-10-26 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5bd2dca11905f46384655651/1540545755485/Screen+Shot+2018-10-26+at+10.17.38.png Media - BLOG - Agradecimento da Superbrands Moçambique https://wisemix.pt/media1/2018/11/1/brand-valuation-in-mozambique monthly 0.5 2018-11-01 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5bdacc7e032be4a79cb865a5/1541065855251/O+Guru.jpg Media - BLOG - Brand Valuation in Mozambique https://wisemix.pt/media1/2018/11/11/avaliao-de-marcas-na-catlica-porto-business-school monthly 0.5 2018-11-11 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5be83a52c2241bb5cb7b4f4c/1541945972924/Screen+Shot+2018-11-11+at+14.15.19.png Media - BLOG - Avaliação de marcas na Católica Porto Business School https://wisemix.pt/media1/2018/12/27/com-os-mestres-do-marketing monthly 0.5 2018-12-27 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5c24f13270a6ada1a1aba226/1545925007979/PV+com+os+Mestres.jpg Media - BLOG - Com os Mestres do Marketing https://wisemix.pt/media1/2019/3/20/lanamento-do-livro-brand-management-de-carlos-manuel-oliveira-e-apresentao-de-carlos-coelho monthly 0.5 2019-03-20 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5c91ffe9971a1827dbcb20d6/1553072186339/Brand+Management+Book.png Media - BLOG - Lançamento do livro Brand Management de Carlos Manuel Oliveira e apresentação de Carlos Coelho https://wisemix.pt/media1/2019/3/20/com-os-mestres-do-branding monthly 0.5 2019-03-20 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5c9202c3ec212da72e0dcba5/1553072836111/IMG_6162.jpg Media - BLOG - Com os Mestres do Branding https://wisemix.pt/media1/2018/7/04/white-paper-financial-brand-valuation-a-method-based-on-stakeholders-response monthly 0.5 2020-06-16 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d350626a7f2c755df858/1592316761276/wisemix+brand5.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d32a1f6811086e3f299b/1592316719958/wisemix+brand4.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d379626a7f2c755e0117/1592316798955/wisemix+brand6.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d40301e760572f05fa97/1592316937912/wisemix+brand10.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d3ceec00285a87c38c46/1592316886211/wisemix+brand8.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d2e01280c00b33f4b85d/1592316651935/wisemix+brand3.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d20e626a7f2c755dbfe6/1592316437089/wisemix+brand1.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d3e4ec00285a87c390cf/1592316905975/wisemix+brand9.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d2b50363d068a9c04426/1592316603859/wisemix+brand2.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5ee8d3ac59e12341179fcc18/1592316854572/wisemix+brand7.png Media - BLOG - White Paper - Financial brand valuation: A method based on stakeholders response https://wisemix.pt/iso-certification-iso daily 0.75 2018-07-31 https://wisemix.pt/iso-certification-iso/2018/3/7/edjyn0t0qf2ksgp6rgb9je1q31hvcx monthly 0.5 2018-03-07 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f4218085229fcc9a165f7/1520386613665/WISEMIX_Brand+Valuation_ISO+10668.png ISO certification - 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BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f47edec212da6462a2e3d/1520388079549/27.png ISO certification - BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f47edec212da6462a2e42/1520388079263/28.png ISO certification - BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f47eee4966b2fb98709c2/1520388080714/29.png ISO certification - BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f47eeec212da6462a2e49/1520388080750/30.png ISO certification - BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/5a9f421824a694843bc0e273/5a9f47ee9140b73a6347b371/1520388081269/31.png ISO certification - 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BLOG - Monetary Brand Valuation - ISO 10668 Requirements https://wisemix.pt/iso-certification-iso/2018/7/31/iso-certification monthly 0.5 2018-07-31 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/t/5b60d2df758d46a96f7da505/1533072107735/Photo_Wisemix%2BCertified_1.jpg ISO certification - BLOG - ISO certification https://wisemix.pt/clients daily 0.75 2020-05-26 https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/58dfbd46e3df2870d801a34c/58dfbd4786e6c029f7bedf59/1590529031230/Anglo-American-Logo.gif Clients - Brand Reputation https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/58dfbd46e3df2870d801a34c/58dfbd4837c5814ef8175888/1590529043075/cato%CC%81lica.gif Clients - Brand Workshops https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/58dfbd46e3df2870d801a34c/58dfbd48d1758e214419efb1/1590529060587/CCILB.gif Clients - Brand Identity https://static1.squarespace.com/static/58976bf7f7e0ab698b399bc1/58dfbd46e3df2870d801a34c/58dfbd4886e6c029f7bedf6d/1590529053194/exponor.gif Clients - 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