Why WISEMIX?
We are experts in brand valuation
WISEMIX is one of only 8 companies worldwide to be certified by ISO 10668, an international standard that defines the requirements for monetary brand valuations.
Providing a broad range of expertise across brand and business valuations, strategy and sustainability, we help bridge the gap between finance and marketing and help businesses understand the true value of their business today, and in the future.
We have a proven track record
Whether you want your brand valued for an acquisition, strategic planning purposes, financial analysis, or any other reason, what’s important is that it is valued by someone who is ISO 10668 certified and tested.
We’re worked with a wide range of clients. Big and small. Complex and simple. Multi-national and local. We’ve seen it all!
Our methodology is tried and tested
WISEMIX follows the requirements defined by ISO 10668, which provides a consistent and reliable approach to valuing your brand, which includes financial, behavioural, and legal aspects. Among the possible methods and valuation approaches, WISEMIX mainly uses the ‘income-split method’, which values the brand as the present value of the portion of future economic profits attributable to the brand.
And while we are known for our brand valuations, we have vast experience in all aspects of corporate finance, allowing us to give you a full picture of the value of your business should you require it.